New service helps banks align market strengths with brand opportunities.

• Position: New Products - Partnership of Market Insights Inc. and Creative Brand Communications Inc. - Brief article

A new collaborative service called "Own Your Market" has been introduced by a branding company and a consulting company, both specializing in the financial services industry.

The two collaborators are Creative Brand Communications Inc. (CBC), Portland, Ore., which calls itself a "full-service multisensory marketing and experiential brand development agency" and Market Insights, Chicago, a consultant that creates "practical and profitable growth strategies" for financial institutions.

The companies say that the innovative service is designed to help "forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance."

"Most financial institutions view branding and marketing as a separate issue from the...