Alert: is your subject line compelling enough to get your message read?

• Position: BRIEFLY LEGAL

The third-party email marketing service Adestra recently issued a report that analyzed the subject lines of more than 2 billion email messages. The goal was to help identify which keywords are most effective to compel a reader to open the email. As Adestra points out, the subject line is the first measure a reader makes to determine whether to open or trash the message. So, which keywords have the best open-rate variance? The words...