ALASKA AIRLINES.

• Position: Inside Alaska Business March 2018

Alaska Airlines received a single operating certificate from the Federal Aviation Administration in January for Alaska Airlines and Virgin America, marking another significant milestone in the integration of the two airlines.

The receipt of a single operating certificate will not result in any immediate differences for guests flying with Alaska or Virgin America. For now, guests will still use respective Alaska and Virgin America mobile apps, websites, and airport terminals when traveling. But when Alaska and Virgin America move to a single reservations system in late April, they can expect a more streamlined travel experience, with the Alaska mobile app and website serving their travel needs.

Also in January, Alaska Airlines and fashion designer Luly Yang debuted a modern, West Coast-inspired, custom-designed uniform collection in January. The design, which was more than two years in the making, will clad 19,000 Alaska, Virgin America, and Horizon Air uniformed employees starting in late 2019.

Alaska Airlines began the project by surveying thousands of uniformed employees; following up with focus groups and work...