Alaska Airlines.

• Author: Slaten, Russ
• Position: Inside Alaska Business

Alaska Airlines unveiled its first major brand change in twenty-five years. The refreshed brand was introduced on a newly painted Boeing 737-800 and soon will be featured throughout the airport experience, on all digital channels, in marketing materials, and across Alaska Airline's entire fleet. The most visible changes to the brand are the wordmark, the Eskimo icon, and a bold, new color palette. By press time Alaska Airlines expected to take...