Alaska air adds personality to Web site.

AuthorPounds, Nancy
PositionTRANSPORTATION

Seattle-based Alaska Airlines and Horizon Air now offer a virtual assistant to help Web site customers. Jenn, who has a distinctive voice and personality, answers questions and helps customers book airline tickets. Company officials say almost half of tickets are purchased online, and Jenn provides a personalized experience. Jenn is the first virtual assistant...

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