Airlines engage travelers via Snapchat storytelling.


New York (AirGuide - Inside Air Travel) Tue, Nov 3, 2015 - Aer Lingus is using Snapchat, a mobile app-based social media platform, to give its followers real-time, behind-the-scenes glimpses of the airlineas activities. Paul Buckley, head of Social Media at Aer Lingus, says the asnaps,a which are ephemeral because they have expiry dates, allow the airline to build a story as a live event unfolds. Since its inception in 2011, Snapchat has seen incredible expansion. With over 57 percent growth in 2014, and now on average, 100 million daily active users, the platform sees over 4 billion asnapsa added every day. Snapchat is a mobile app that allows users to send photos and video messages that appear on the receiveras screen for one to 10 seconds before disappearing. Aer Lingus was the first airline to get on board with Snapchat in April 2014, using the app to celebrate its inaugural DublinaSan Francisco flight. aWe shared some impromptu scenes of our staff members from all over Dublin Airport celebrating the occasion,a says Paul Buckley, head of Social Media at Aer Lingus. aPart of our social media strategy is to be where our guests are and to capture any brand value that social channels can deliver, wherever it can be found; so it was a logical step for us to join the party.a Brands know the demographic of Snapchat is primarily between the ages of 13 and 34 years old and they tailor their content appropriately, many using humor to reveal the unedited side of a brand. aOur favorite way to use Snapchat is in a live setting a building a story as events are unfolding,a says Buckley. aThis can be on board a special flight, like an inaugural [flight], or providing behind-the-scenes access to the flight deck. The ability to build a story...

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