Alaska Air Group Web sites win recognition.

• Position: Transportation - Online Customer Respect Study - Brief Article

Alaska Air Group Web sites-alaskaair.com and horizonair.com--received top ranking recently in the Online Customer Respect Study. Conducted by The Customer Respect Group, the study brings an objective easure of performance from an online customer's perspective. It evaluated airline Web sites as well as other travel-sector Web sites.

Within the airline sector, Alaska and Horizon received a rating of 9.2 out of 10-the highest in the industry. The sector average was 8.1.

"Since 1995 when we sold our first ticket online, we've been committed to providing the very best Web site for our customers," said Steve Jarvis, staff vice president of e-commerce. "We've received tremendous response from our c customers, but it's gratifying each time we get this type of recognition."

The Customer Respect Group measures 25 different attributes that make up the online customer experience. Alaska ranked particularly...