Facing stiff competition for its German rival Lufthansa, Air France will be launching a new low-cost airline. Under the name of Joon, a new airline aimed at the millennials (working 18-35 year olds whose lifestyles are said to revolve around digital technology) is being launched this autumn by Air France.
It will begin medium-haul flights from Paris-Charles de Gaulle later this year followed by long-haul in summer 2018 but will not be a low-cost airline as the parent company says the idea is to offer "original products and services that reflect those of Air France".
A spokesman said: "This new brand has been entirely designed to meet millennials' requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport." The name Joon is designed to address a worldwide audience, while the airline's visual identity is based on an electric blue color code symbolizing a "dynamic attitude", the sky, space and travel.
A further update on the new airline is promised for September 2017, with more details on the brand's content, products, services, destinations and range of fares.
The Lufthansa Group has been creating a network of low-cost airlines in Europe centered around the merger of Eurowings and Germanwings. The group will be adding Air Berlin and Brussels Airlines to its low-cost carrier...