Ain't no mountain cold enough.

• Position: What's New? - Jackets - Brief article

"Welcome to Our Mountain" is how Dare 2b introduces consumers--obviously those of the hearty, outdoor variety--to its winter wear collection. 'We don't want to tell anyone what to do or how to act, but when it comes to the stuff we all love doing like ... skiing or just generally throwing ourselves around [in the snow], we think everyone would enjoy it a whole lot more in our gear."

For instance, the men's Valiant is a top performer that will provide the most demanding users with maximum protection and comfort on the mountain. The highly waterproof and windproof AredV02 20,000 fabric has 4-way stretch for full mobility and exceptional breathability properties. It's packed with all the powder friendly technical features you would expect from a jacket at this level, including cooling pit zips, a fully articulated sleeve design and techy bonded pockets.

Another durable beauty is the Genteel Jacket, which features a detachable hood with an adjuster and removable faux fur trim; zip access at cuffs; inner ribbed collar and cuffs; one chest zip pocket; two double-entry lower pockets...