A person's "fight or flight" adrenaline response is not restricted to life-threatening situations; it also applies to careers. While most jobs are anything but dangerous, a lackadaisical approach to the "fight" to recruit and retain new business could cause customer "flight" for a better option elsewhere. In times when landing new clientele and holding on to a customer base is as challenging as finding a desert oasis, no one can afford to let a potential deal turn into dust.
The Detroit Regional Chamber's dynamic new conference--Business InSight 2009--took aim at helping professionals and business owners win the fight for new customers by connecting them with new people, businesses and ideas that help close deals.
"The planning for Business InSight was based upon recommendations made by the chamber's Small Business Advisory Council (SBAC)," said Kalisha Gaines, manager of small business initiatives, Detroit Regional Chamber.
"The SBAC is a group of chamber members who help us determine the needs of our membership. Business InSight was designed to ensure our members receive the resources needed to be more effective and stay ahead of the economic curve."
The conference was customizable and allowed attendees to create their own experience catered to their needs. Conference-goers selected one of five concurrent sessions to participate in. Topics included: entrepreneurial spirit, new markets and opportunities, growth in turbulent times, extreme customer service and profitable price points.
Each of the five concurrent sessions featured a local entrepreneur who successfully transformed their small businesses and expanded them into other states and countries. The speakers included Mary Sheets, founder of the Lansing-based moving service Two Men and a Truck; Bob Fish, cofounder and CEO of Biggby Coffee and Jeff Spilman, managing partner of Michigan's leading film industry provider. S3 Entertainment Group.
Business InSight 2009 also featured general sessions that gave attendees the chance to share ideas and coach one another. The conference keynote was Keith Ferrazzi, author of the best selling business books "Who's Got Your Back" and "Never Eat Alone," both of which reached the top position on the Wall Street Journal, New York Times and Amazon.com best sellers lists. Ferrazzi's keynote presentation focused his belief that a go-it-alone professional cannot, succeed without the help of a team of...