AICPA's "Women's Financial Health Week" reaches 70 million consumers.
Women's Financial Health Week, which the AICPA presented Jan. 14-18 with Money magazine, reached an estimated 70 million consumers through coverage in print, television, radio and online media. Articles about Women's Financial Health Week appeared in daily newspapers in major markets, including Los Angeles, Chicago, Boston and New Orleans.
National broadcast coverage appeared on CNNfn, CNN Radio, AP Radio and money.com. More than 20 broadcast reports aired on ABC, NBC and Fox affiliate television stations in Washington, D.C.; Philadelphia; Tampa; Miami; San Diego; Detroit; and Denver, among other markets.
Barbara Raasch, CPA/PFS, and Marion Asnes, senior editor of Money, served as spokespeople for many of the local-market television interviews. Other spokespeople included CPA/PFS practitioners Robert Doyle, Larry Foster, Karen Barnhouse and Connie Brezik.
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