AICPA offers marketing tool kit for peer reviewers.

Peer reviewers have found performing peer reviews has enhanced their knowledge of professional standards and improved their practices. They can provide better client service by observing and understanding the best practices of other accounting firms.

In its continuing efforts to recruit and retain peer reviewers, the AICPA has released a Peer Review Practitioner's Tool Kit. The tool kit provides samples and guidelines that both new and experienced peer reviewers can use to help them in promoting their peer review services and develop their practices.

The Practitioner's Tool Kit, available on the Peer Review Web site, www.aicpa.org/members/div/practmon/practitioners_toolk it.asp, includes several documents to help peer reviewers market their practices. Following are brief descriptions:

* Marketing Peer Review Services Prospect Q&A--Provides answers to several questions that peer review prospects may have.

* Introduction Letter to Prospect Firms--This sample letter provides a guideline for reaching out and informing a CPA's network of colleagues and prospects about his or her peer review...