AICPA's financial literacy campaign gains momentum during National Financial Literacy Month.

• Position: News update

This month is a busy one for financial literacy. The U.S. Congress designates Apr. each year as National Financial Literacy Month and holds a special day on Capitol Hill to raise awareness of the need for financial education. As reported in the Mar. CPA Letter, the AICPA was selected as one of six sponsors of the Hill event. The AICPA will be featured in materials created for the day and will promote the 360 Degrees of Financial Literacy effort and its new extension, Feed the Pig[TM], at a booth during the fair. This presence will help garner exposure for the Institute's financial literacy campaigns with legislators, regulators, the media and others.

Apr. also marks the six-month anniversary of the AICPA and Ad Council's Feed the Pig national financial literacy public service announcement campaign. And there is a lot to celebrate. Since launch, Feed the Pig and its dapper piggy-bank icon, Benjamin Bankes, are gaining recognition. Across the country, television and radio stations are playing the public service announcements and billboards are appearing in rural and urban communities nationwide. The program has been honored with six awards, including a Bronze Telly Award for the "Behind the Scenes: The Making of a PSA" documentary and Awards of Excellence for the television PSAs from the CPA Wealth Provider and the Communicator Awards.

Media interest also has been high. Feed the Pig has been featured in numerous print and online publications, including such outlets as Newsweek, the Wall Street Journal, MSN and Yahoo, as well as many local newspapers and television stations. These efforts have resulted in more than 120 million media impressions.

Many people are eager to learn more about managing their finances. Thousands have signed up on www.FeedthePig.org to receive Benjamin's Weekly Savings Tip. And on Mar. 1st, these subscribers, as well...