AICPA launches financial literacy ad campaign.
| Author | Tie, Robert |
| Position | FROM THE IRS |
The award-winning 360 Degrees of Financial Literacy program (see wwv.360financial literacy.org) is extending its reach with Feed the Pig[TM], a national, multimedia public service announcement (PSA) campaign created by the AICPA and the Ad Council. The PSAs transform the piggy bank, the traditional symbol of childhood savings, into Benjamin Bankes, an icon who inspires 25-34-year-aids to save and build long-term financial security.
A new website, www.FeedthePig.org, contains free financial information and tools...
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