AICPA, Ad Council launch Feed the Pig Program for Tweens.
Last month, the AICPA and The Advertising Council announced the launch of Feed the Pig for Tweens[TM], a new financial literacy curriculum for fourth to sixth graders. The campaign is designed to create a nation of young savers.
It is an extension of the Feed the Pig[TM] campaign, which helps 25-to-34 year olds take control of their finances by saving. Benjamin Bankes, an adult-sized pig who evokes memories of the piggy bank, is the icon of the original Feed the Pig campaign.
Feed the Pig for Tweens (www.feedthepig.org/tweens) was developed by JMH Education with input from its Teacher Advisory Board and in cooperation with the National Council of Teachers of Mathematics. The curriculum introduces nine to 11-year-old students to responsible financial decision making. Teachers may order printed copies or download the curriculum free of charge at the Feed the Pig for Tweens Web site.
The coursework reinforces math skills...
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