AIB offers five marketing and sales classes.

• Position: Marketing Edge - American Institute of Banking

The following is a list of classes that appear under the category of "Marketing and Sales" in the 2005 catalog of the American Institute of Banking (AIB). AIB courses have two main delivery channels:

* AIB Online Courses, which are available on a national level. They are an instructor-facilitated, Internet-delivered version of AIB's traditional curriculum.

* ABA eLearning, which are self-paced, Internet-delivered courses.

AIB courses are also available on a local level through 50 local ABA training providers (These are a network of 37 state banker associations, Centers for Financial Training and other organizations that resell AIB Online Courses and ABA eLearning in their markets and offer local, classroom delivery of the same curriculum).

Event-Based Selling

Intended audience: Personnel who have responsibility for attending, participating in or hosting community-based group events.

Course description: Provides tips and techniques for hosting seminars, as well as how to optimize sales opportunities at other events such as association meetings and business fairs. The focus is on using group events as a marketing tool to promote sales.

Financial and Business Planning for Bank Marketers

Intended audience: For marketing professionals and other with marketing responsibilities who want to better understand the dynamics of their bank's financial structure, the mechanics of revenue generation, and how these integrate with marketing initiatives and strategies.

Course description: Designed to educate bank marketers and others with marketing responsibilities about the integration of the marketing discipline with the financial and business functions of the bank. Marketing in banking has evolved from a promotion-centered function to an analytically focused discipline. Marketing is both an art and a science, and marketing professionals must demonstrate both creative and critical thinking skills to excel in today's demanding environment. The primary objective of this course is to help bank marketers communicate and collaborate with other bank managers through a planning and budgeting process designed for their individual bank.

Marketing Financial Services

Intended audience: Entry-to-mid-level bank marketers, and all bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions...