AFM Focuses on Big Issues and Big Names.


The American Film Market (AFM) is gearing up for its 39th edition, which will take place October 31 to November 7 in Santa Monica, California.

While the market--organized by the Los Angeles-based Independent Film & Television Alliance (IFTA)--is rounding up international film and TV buyers to keep the expected 400 exhibitors busy at the Lowes Hotel, it has also announced its programming line-up for its conferences, roundtables, workshops, and spotlight events, and will offer more than 40 sessions.

The conferences will take up five days of the eight-day event, which this year will launch with The Global Perspective Conference.

The key attraction is going to be a session with Charles Rivkin (pictured at right), the chairman and CEO of the Washington D.C.-based Motion Picture Association of America (MPAA). Friday, November 2, will open with a discussion between Rivkin and Jean Prewitt, president and CEO of the IFTA.

The theme of the discussion is the major challenges and opportunities facing the film industry and how the MPAA and the IFTA are addressing them. The opening dialogue will be followed by two panel sessions that will bring together producers, financiers...

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