Advertising war for a war president.

• Position: MATTERS OF SCALE - Brief Article

Advertising War for a War President U.S. presidential campaign ad spending in major TV markets in 2000 $200 MILLION U.S. presidential campaign ad spending in major TV markets in 2004 OVER $600 MILLION Number of times a presidential campaign ad appeared on TV in Toledo, Ohio between March and September, 2004--before the real blitz began 14,273 Number of times a presidential campaign ad appeared on TV in New York City during the same period 0 Total number of times a presidential campaign ad appeared on TV in Florida during the week of October 7-13, 2004 12,802 Total number of times a presidential campaign ad appeared in California during the same week 0 Number of occurrences found by Google for the search words "Bush ad lies" on October 19, 2004 377,000 Number of occurrences found by Google for the search words "Kerry ad lies" on the same day 195,000 Amount by which two...