Adobe summit inspires, educates at Salt Palace.

• Author: Felix, Devin
• Position: Around Utah

Salt Lake City--More than 5,000 people gathered at the SALT PALACE for the 2013 ADOBE Summit Digital Marketing Conference, held March 6 and 7. This year's Summit was the largest the company has held so far, said Brad Rencher. Adobe's general manager of digital marketing. The event had registered attendees from 27 different countries.

Rencher delivered the keynote address and was joined on stage at times by other Adobe representatives, including CEO Shantanu Narayen. The address focused largely on what Rencher called "the last millisecond," the moment between a customer's action (such as a mouse click or a smartphone tap) and the experience that follows. It's now possible for companies to use technology to customize users experiences in that millisecond and ensure that they're being presented with marketing that is suited to them.

Digital marketing has changed significantly in recent years and continues to change quickly, Narayen said. It's no longer enough for marketers to drive customers to their company website in hopes they'll become paying customers. Instead, companies should engage their customers everywhere. "Having...