It adds up: eighty-six winners at ABA Marketing Network Ad Awards contest.

• Position: Marketing Edge

Judges presented a total of 86 awards during this year's ABA Marketing Network Ad Awards. The prizes were given during the ABA Marketing Conference in Chicago, Sept 14-16. Twenty-seven Best of the Best awards and 58 Certificates of excellence were handed out.

Overall, this was a good year for the ad awards. Bankers and ad agencies showed an unusual high level of interest in the competition, as evidenced by the record number of more than 500 entries.

Entries were submitted either by advertising agencies or by the financial institutions themselves. Competition categories include ads (print, radio, TV, outdoor and point of sale); brochures, direct mail, annual reports, websites and public relations campaigns produced during 2002.

Judges awarded a Best of Show award to Connelly Partners/CGN for its TV series for Eastern Bank, Boston, entitled "Eastern Bank 2002 TV." A Judges' Special Award was presented to McKinney & Silver for the print series entry, "Do Something Amazing Brand Print Campaign," which was done for First Citizens Bank, Raleigh, N.C.

The following is the list of winners.

Best of the Best

Annual Reports

Assets over $5 billion: Biggs/Gilmore Communications for Union Planters Corp., Kalamazoo, Mich., "Union Planters Corp. Annual Report 2001."

Assets from $1 billion to $5 billion: The PrivateBank and Trust Co., St. Charles, Ill., "2002 Annual Report."

Brochure Series

Assets under $250 million: Willey Brothers Inc., for Lee Bank, Rochester, N.H., "Lee Bank Series Brochures."

Assets over $5 billion: Bandujo Donker & Brothers for Citigroup Private Bank, Summit, N.J., "Citigroup Private Bank."

Brochure Single

Assets from $500 million to $1 billion: Ulster Savings Bank, Kingston, N.Y., "All Right Here With Us Brochure."

Assets over $5 billion: Blattner Brenner for Armada Funs/National City, Pittsburgh, Pa., "Armada Funds Investing Brochure" and "National City Charitable Gift Fund Product Brochure."

Direct Mail Single

Assets over $5 billion: Epsilon for KeyBank McDonald Financial Group, Irving, Texas, "KeyBank McDonald Financial Group: Blue Print Comprehensive Financial Plan."

Assets from $250 million to $500 million: Middleburg Bank, Middleburg, Va., "What to Wear to the Party at the Home of...."

Employee Promotion

Assets from $1 billion to $ 5 billion: MB Financial. Chicago, Ill., "MB Financial Brand Identity."

Multimedia

Assets from $500 million to $1 billion: Union Bank & Treat Co., Bowling Green, Va., "Union Bank & Trust-100th Birthday Campaign."

Assets under $250 million: BLF Marketing for First Gulf Bank, Nashville, Tenn., "Anything But Ordinary."

Assets over $5 billion: McKinney & Silver for First Citizens Bank, Raleigh, N.C., "Do Something Amazing Multimedia Campaign."

Newsletter Series

Assets over $5 billion: First...