Acuérdate: Justifica el gasto de ese avión alquilado.
Position | Estratagemas de mercadeo poco usuales - TT: Remember: you will have to justify the hiring of the airplane. - TA: unusual marketing ploys - Art |
Latin trade estuvo presente en las reuniones del Primer Martes --un cónclave mensual de la gente de los punto com que tiene lugar en todo el mundo-en Santiago, Miami y Ciudad de México. Esta vez nuestra pregunta fue:
"¿Qué es lo más extravagante que usted o alguien de su compañía ha hecho para conseguir publicidad barata, impresionar a los inversionistas o incrementar el reconocimiento de la marca?"
"Tenía las tarjetas de crédito al tope y usé una nueva para pagar la entrada a una feria comercial, donde conocí a un inversionista que respaldó mi proyecto".
--Gabriel Rosales Vega, 38 años, fundador y director general de i-negocios.com
"Tomamos perros de la perrera municipal y los paseamos por toda la ciudad con carteles de lacanica.com".
--Emiliano García Martín, 28 años, presidente ejecutivo en México de lacanica.com
"Vestimos a una mujer como el periodista Jimmy Olsen [de Supermán] y la pusimos a trabajar en un escritorio en la calle, en Bogotá".
--Robert C. van der Putten, 28 años, vicepresidente de desarrollo de negocios de calle22.com
"Conozco a una persona en una compañía de infraestructura interempresarial que no lograba que una secretaría lo pusiera en contacto con un cliente nuevo, de modo que le envió un telegrama musical. Creo que eran payasos. Y debe haber funcionado, porque consiguió al cliente".
--Pablo Conill, 33 años, director de desarrollo de negocios de Eureka Broadband
"Tuvimos el Chat-o-mobile, una limosina en la que invitábamos a personajes célebres para charlar en línea desde el vehículo. Fue una gran publicidad pero la charla, en realidad, nunca funcionó. Esto pasó, obviamente, antes...
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