Actual Cash Flow: The Route Back to Basics in Corporate Finance.

• Author: Marshall, Jeffrey
• Position: Brief article - Book review

Actual Cash Flow: The Route Back to Basics in Corporate Finance.

By Ann Marie Svoboda. Blackworth Publishing, 279 pages. $49.95

Ann Marie Svoboda, a self-professed "finance geek," has set out to untangle some of the vagaries and mysteries of cashflow and how it is interpreted, and to provide guidance about how to accurately gauge it. Her book, she writes, "endeavors to synthesize the mechanics of cash positions and cashflows and pulls those two things together to provide a tool for internal financial management." This tool is what she calls the Actual Cash Flow system.

[ILLUSTRATION OMITTED]

Svoboda notes that her book is intended for internal financial managers, not for external users. She brings considerable experience to the task, having served in senior finance positions at companies such as Culligan, Cadbury-Schweppes, Royal Ahold and Wackenhut, as well as having dealt with acquisitions, corporate restructurings and turnarounds.

...