Acknowledgments

• Author: Weston Anson
• Pages: xv-xv

xv

It is important to acknowledge and pay special thanks to those people who both encour-

aged me to begin the process of writing this book and provided assistance along the

way—both moral assistance and encouragement, and more tangible assistance in the

form of being contributing authors, heading up research, providing legal background,

and being there to manage the process of editorial and general support.

In the first category are those colleagues who talked to me in the early days of

planning the book and gave me the encouragement to move forward. They include T. J.

Greene, Thomas Jefferson School of Law in San Diego; Greg Battersby, Grimes & Bat-

tersby; Lanning Bryer, Ladas & Perry; Rick Kurnit, Frankfurt Kurnit Klein & Selz; Larry

McFarland, Kilpatrick Townsend & Stockton; and Michael Perlmutter. Also, special

thanks to Jonathan Reichman and the firm of Kenyon & Kenyon for the contributions

they made in assembling their annual review on international rights of publicity entitled

Getting the Deal Through: Right of Publicity, which their firm updates annually.

In the category of contributing authors, I owe special thanks to Jeffrey Anderson

and David Noble. Mr. Anderson is the author of Chapter 12: Challenges in Rights of

Publicity Valuation. Mr. Noble made substantial revisions to and is the co-author of

Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets. Both

these gentlemen aided substantially in the editing of chapters within Part III: Valuation

of Right of Publicity and Pricing of Deals. Their help was invaluable.

As for the research and editorial process, Jemma Samala has been with me since

the days before the book was begun (quite literally). She has been there for the genesis,

the gestation, the birthing, and the revisions, rewriting, and grooming of the final prod-

uct. Without Jemma, this book would not be what it is today.

Legal research is a critical component of the first part of this book and was con-

ducted by Michelle Evenson of the Thomas Jefferson School of Law. She was aided

in the early part of the process by Stephanie Ferguson of the same law school. Both

Ms. Evenson and Ms. Ferguson are extremely knowledgeable and are both soon-to-be

lawyers in their own right as they finish the J.D. program at Thomas Jefferson. While

they worked under Jemma Samala, their ability to operate on their own, collecting and

sifting through literally mounds and volumes of legal documents, was monumental.

Finally, everyone in the firm pitched in to provide editorial support for the book.

And my Administrative Assistant Rosemary Delaney helped coordinate input from

Joshua Cawthorn, Susan Bailey, and the rest of the staff. Also, heartfelt thanks to David

Settimi, who helped bring order out of chaos in our operations while I was consumed

from time to time in writing this book.

And finally, a special thanks to Lacy J. Lodes, our former associate, who was instru-

mental in the very early days in focusing me on the creation of this book.

ACKNOWLEDGEMENTS

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