Accountability is top concern of national marketers.

• Position: Marketing News - Brief Article

The issue of "accountability" was ranked as a top priority in a recent survey of national advertisers and marketers.

The survey by the Association of National Advertisers asked senior marketers to choose their top three issues from a comprehensive list and then rank them in order of importance, from one to three.

Of the 111 respondents, more marketers indicated a greater concern about accountability (61) than any other issue. Building strong brand franchises and integrated marketing...