About the Authors

John Baer is an ofcer in the Chicago ofce of Greensfelder, Hemker & Gale. He has
a broad transactions practice with extensive experience representing companies
engaged in franchising and distribution, including the use of sales representa
tives, both domestically and internationally. His practice covers a wide range of
other related areas, including commercial, sales, warranties, product safety, and
regulatory matters. He also counsels foreign clients doing business in the U.S.
and U.S. clients that want to expand internationally. Mr. Baer was the chair of
the International Franchising Committee of the International Bar Association’s
International Sales, International Franchising and Product Law Section in 2011
and 2012. He is currently serving as a co‑editor of the International Journal of
Franchising Law. Mr. Baer was chair of the Illinois Attorney General’s Franchise
Advisory Board from 1996 to 2012, a member of the Industry Advisory Committee
to the North American Securities Administrators Association Franchise Project
Group from 2007 to 2010, a member of the ABA Forum on Franchising’s Govern‑
ing Committee from 2003 to 2006, and editor of the CCH Sales Representative
Law Guide from 1997 to 2011. He was the rst recipient of the Forum’s Lewis G.
Rudnick Award in 2009. He has been selected as a leading lawyer by Chamber’s,
a Legal Eagle by Franchise Times,The International Who’s Who of Franchise Law-
yers, and Super Lawyers. Mr. Baer is a frequent speaker and writer on franchise
topics for various organizations.
Jeffrey A. Brimer is of Counsel in the Denver, Colorado, ofce of Faegre Baker
Daniels LLP. Previously, he was of Counsel in the Denver ofce of Snell & Wilmer
L.L.P. and vice president, general counsel and secretary of Medicine Shoppe
International, Inc., a St. Louis, Missouri based subsidiary of Cardinal Health, Inc.
Mr. Brimer is a graduate of the University of Missouri‑St. Louis (B.S. political sci‑
ence, summa cum laude, 1976), and the University of Missouri‑Columbia School
of Law (J.D., 1979), where he was a member of the Missouri Law Review. He is a
member of the American Bar Association (sections Business and International
Law and Practice and the Forum on Franchising), the Colorado and Missouri Bars
and the International Bar Association. He holds a Certied Franchise Executive
designation from the International Franchise Association. Mr. Brimer was the edi
tor of the Franchise Law Compliance Manual (Second Edition), published by the
About the Authors
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