About the Author

• Author: Russell L. Parr
• Profession: President of Intellectual Property Research Associates
• Pages: 11-11

ABOUT THE AUTHOR

Russell L. Parr, CFA, ASA, CLP is president of IPRA, Inc. (www.ipresearch.com). He is an

expert in determining the value of intellectual property. Mr. Parr’s books about intellectual

property value and management are published in Japanese, Korean, Italian, and English.

He is dedicated to the development of comprehensive methods for accurately dening the

value of intellectual property.

Highlight assignments conducted by Mr. Parr have included the valuation of the

Dr. Seuss copyrights for the estate of Theodor Geisel and valuation of the patent portfolio

of AT&T for transfer to a holding company. Mr. Parr also has conducted valuations

and royalty rate studies for communications technology, pharmaceuticals, semiconduc-

tor process and product technology, automotive battery technology, lasers, agricultural

formulations, biotechnology, computer software, drug delivery systems, medical products

technology, incinerator feed systems, camera technology,owers, consumer and corporate

trademarks, motivational book copyrights, video lottery gaming, and cosmetics. His opin-

ions are used to accomplish license agreements, acquisitions, transfer pricing, litigation

support, collateral-based nancing, joint ventures, and infringement damages.

Mr. Parr has written articles that have been published in various professional journals.

He has spoken at over 30 conferences regarding the value of technology, including those

sponsored by the WorldIntellectual Property Organization in Singapore and Lima, Peru. He

has provided guest lectures at Suffolk University Law School, Rutgers University, Leonard

N. Stern School of Business, New York University,Johns Hopkins University,Saint Joseph’s

University,and Carnegie Mellon.

Mr. Parr also has testied in the United States and Canada about the value of companies

and intellectual property infringement damages over 70 times at deposition, trial, and/or for

arbitration.

Mr. Parr has a master’s in business administration from Rutgers University (1981); and

a bachelor of science in electrical engineering, from Rutgers University (1976). His pro-

fessional designations include Chartered Financial Analyst (CFA) from the CFA Institute,

Certied Licensing Professional from the Licensing Executives Society, and Accredited

Senior Appraiser (ASA) of the American Society of Appraisers.

Among Mr. Parr’s writings are ten books published by John Wiley & Sons and three

books published by IPRA, Inc.

His Wiley books include Royalty Rates for Licensing Technology;Valuation of Intel-

lectual Property & Intangible Assets, fourth edition; Intellectual Property: Joint Venture

and Prot Strategies, second edition; Intellectual Property Infringement Damages: A Lit-

igation Support Handbook, second edition; Investing in Intangible Assets; and Corporate

Strategies for Maximizing Value.

His books published by IPRA, Inc. include Royalty Rates for Pharmaceuticals and

Biotechnology, eighth edition; Royalty Rates for Technology, sixth edition; and Royalty

Rates for Trademarks and Copyrights, fth edition.

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