ABABP, Financial Marketing Awards: fifty-one entries honored.
Position | 2009 ABA Financial Marketing Awards - Conference news |
Fifty-one entries from banks and advertising agencies have been honored by the 2009 ABA Financial Marketing Awards. The awards were presented in September during the ABA Marketing Conference in San Antonio.
The competition, which is hosted by the ABA Marketing Network, recognized outstanding bank marketing creative work in six categories: annual reports (for 2008 and 2009); branding; financial education; humor; impact; and customer acquisition and retention.
More than 380 entries were received for this year's contest. Awards were presented in four bank asset categories, including: banks with assets of less than $500 million; assets of $500 million to $1 billion; assets of $1 billion to $5 billion; and assets of over $5 billion.
A panel of judges evaluated the entries, which had (with the exception of annual reports) mostly been published or broadcast during 2008.
Below are the winning entries by category. The Spotlight Award is given to an entry that deserved recognition but did not actually win a prize. The Marketers' Choice Award is the most outstanding entry based on the votes of ABA Marketing Network members themselves.
Images of all the winning entries will be published in the "Idea Bank" section of future issues of ABA Bank Marketing magazine.
Overall Winner
Norway Savings Bank, Norway, Maine
Asset Size: $500 million to $1 billion
Agency: Leslie Evans Design Associates
Overall Runner-Up
Chemical Bank, Midland, Mich.
Asset size: $1 billion to $5 billion
Agency: Gravity Six
Spotlight Award
Alpine Bank & Trust Co.
Rockford, Ill.
Asset size: $500 million to $1 billion
Marketers' Choice Award
State Bank of Countryside
Countryside, III.
Asset size: $500 million to $I billion
Branding
Asset Size: Under $500 Million
First Place
Alliance Bank
Francesville, Ind.
Agency: Marketing-Made-Easy
Planters Bank
Hopkinsville, Ky.
Agency: BLF Marketing
Asset Size: $500 Million to $1 Billion
Norway Savings Bank
Norway, Maine
Agency: Leslie Evans Design Associates
Montecito Bank & Trust
Santa Barbara, Calif.
Agency: Kosaka Design
Asset Size: $1 Billion to $5 Billion
First Place
Chemical Bank
Midland, Mich.
Agency: Gravity Six
Runner-Up
Beneficial Bank
Philadelphia, Pa.
Agency: LevLane Advertising
Asset Size: Over $5 Billion
First Place
TIAA-CREF
Charlotte, N.C.
Agency: Purple@Epsilon
National City
Cleveland, Ohio
Agency: BrandPartners
Annual Report
Asset Size: Under $500 Million
First Place
Foundations Bank
Pewaukee, Wisc.
Runner-Up
Seaside National Bank...
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