ABA Bank Marketing Survey Report--2008: gain valuable insights into the issues shaping the bank marketing scene.

• Position: ABAMN: Resource of The Month

To stand out in today's market, you need to be competitive

and know where you stand among your peers. The 2008 ABA Bank Marketing Survey Report provides comprehensive, detailed benchmarks in key areas such as expenditures, marketing functions, market segmentation strategies, cross-selling/sales incentives, direct marketing, Internet marketing, and advertising agency use.

Survey Highlights:

* In 2007, non-salary marketing expenditures per bank averaged from $23,100 at surveyed banks with less than $50 million in assets to $10,587,200 at banks with $5 billion to $29.9 billion in assets. The overall marketing expenditures, next year's budgets, and their components were typically a function of bank size. Generally, larger banks spent and planned to spend more to support marketing activities...