ABA releases sales and marketing course offerings for 2014.

• Position: At Your Service - American Bar Association - Brief article

ABA HAS RELEASED A LIST OF SALES AND MARKETING COURSES that will be offered in 2014. The courses comprise offerings from ABA Training--including American Institute of Banking (AIB) courses, ABA eLearning courses and Frontline Compliance Training.

The sales and marketing offerings include the following course titles:

* Building and Retaining Customer Relationships (two-part course).

* Calling on Small-Business Customers.

* Cross-Selling Deposit Products.

* Deposit Products and Services for Small-Business Customers.

* Effective Client Referrals.

* Event-Based Selling (two-part course).

* Introduction to Relationship Selling.

* MB Marketing Financial Services.

* Relationship Selling to Small-Business Customers.

* Retirement Products for Small Businesses.

* Sales Coaching (two-part course).

* Servicing and Growing Small-Business Relationships.

* Successful Sales Campaigns

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