ABA School of Bank Marketing and Management: re-energize your efforts at the premier program for bank marketers.

* Increase your competitive advantage with leading-edge strategies and approaches

* Benefit from a dynamic curriculum delivered by the industry's top marketers

* New in 2005--effective strategies for evaluating your marketing efforts and optimizing your ROI

* Announcing new location--Northwestern University in Evanston, IL--outside Chicago.

Dear Prospective Student,

It gives us great pleasure to introduce you to the ABA School of Bank Marketing and Management. For half a century, we've provided the marketing and management expertise that's powered many of our nation's banks, while giving thousands of individuals a boost on long and rewarding careers. Today, students come to us from all over the globe, drawn by the in-depth education we provide in all areas of financial marketing and management.

No matter if you're an experienced banker or new to the profession, you're sure to find the know-how you need at the ABA School of Bank Marketing and Management. Our curriculum covers all the fundamentals, as well as special interest areas. What's more, you'll learn from leading experts in classes that simulate real-life working situations.

Whether it's managing a call center, responding to new market trends, or selling financial products on the Internet, a successful banker's education never stops. And the best place to begin or continue your learning is with the undisputed leader in bank marketing and management education. We're proud to say that's the ABA School of Bank Marketing and Management. We look forward to meeting you at Northwestern University in June.

Sincerely,

James H. Donnelly Jr., CFMP

ABA School of Bank Marketing and Management

Academic Dean and Faculty Member

Thomas C. Simons

Professor of Business

University of Kentucky

A Smart Investment for Banks and Bankers

Enjoy success in bank marketing and management with the only educational institution of its kind. The ABA School of Bank Marketing and Management has developed an industry-wide reputation for excellence. For over 50 years, our courses have helped bankers across America to:

* Gain a firm grasp of critical marketing principles, management practices and current trends

* Learn from marketing heavyweights, powerhouse banking professionals and highly experienced teachers

* Network with colleagues and make valuable, enduring contacts.

A Top-Flight Bottom Line

A wise investment for all financial institutions and their marketing partners, the ABA School of Bank Marketing and Management education offers highly valuable, long-term benefits such as:

* Keeping your marketing efforts fresh, cutting-edge and profitable

* Rewarding and encouraging valued employees

* Increasing your institution's visibility and contacts among banking professionals nationwide

* Keeping your staff up to date on the latest trends and techniques.

New Career Power for Everyone

The ABA School of Bank Marketing and Management offers opportunities for bankers from a wide range of professional backgrounds, especially:

* Bankers who need a solid grounding in marketing and management

* Marketing directors and staff who want to stay current and increase their expertise

* Training specialists, database marketers, product managers, retail and branch managers, and others who want to develop an in-depth understanding of bank marketing and management.

The Nation's Top Bank Marketing and Management School

The ABA School of Bank Marketing and Management has graduated over 5,000 students in 50 years. The first choice of bankers and financial institutions everywhere, the ABA School of Bank Marketing and Management offers a top flight education in a dynamic environment that encourages problem-solving, intellectual exploration and creativity.

Highly Rated Instructors and Updated Programs

You'll be taught by industry experts and experienced instructors who are leaders in their fields. Every year, each course is reevaluated by a team of more than 30 bankers, marketers, service organization professionals and industry experts, to reflect changes in the industry.

Small Classes to Encourage Learning

Class sizes are limited, ensuring you get individual attention from the instructors, generous use of program materials and facilities, and ample opportunity for group projects and discussion.

Intensive One-Week Programs

The curriculum is completed in two, one-week intensive sessions. Between Year I and Year II, you will complete a marketing plan or research report that you will be able to implement within your own organization.

Special Recognition and Personal, Year-round Guidance

You'll be assigned an instructor as your advisor for the entire two-year commitment, answering questions and helping with your Intersession Assignments. Advisors will recommend papers of superior effort and content for special recognition and publication, upon graduation, by the ABA Marketing Network.

Innovative Curriculum and Learning Methods

Through lectures, case work, individual and group exercises, dynamic presentations, bank management simulations and small group discussions, you'll get the know-how you need to maximize learning. You'll also participate in special workshops and a leadership training course.

Networking Opportunities

Some of the best things you'll take away from the program are professional contacts and life-long friendships. The ABA School of Bank Marketing and Management arranges networking events and encourages the establishment of networks to share ideas and solve problems.

Year I

Course Descriptions

Developing a Market-Driven Organization

Discover the advantages of becoming a market-driven organization, and learn how to incorporate marketing considerations into all areas of your organization, by examining:

* The three critical marketing management challenges facing financial services providers

* The essential components of peak performance

* The changing nature of our workforce and its effects on banking

* Practical lessons for achieving a market-driven financial services organization.

Marketing Planning

Discover new strategies for focusing on the customer. In addition to applying segmentation strategies, you'll also learn:

* How marketing generates revenue for your organization

* How competitive strategy relates to the marketing planning process

* The components of an effective marketing plan...