ABA offers first-ever universal banker certificate.

• Position: AROUND THE ABA - American Bankers Association - Brief article

ABA HAS ANNOUNCED THE LAUNCH OF ITS NEW ABA UNIVERSAL BANKER CERTIFICATE--the first and only credential of its kind.--which is designed to prepare ffltline branch staff to serve as the single point of contact for satisfying the _diverse needs of walk-in customers.

--Universal bankers have multifaceted job responsibilities that range from basic transaction processing to product and service sales and referrals. The certificate's curriculum focuses on key product knowledge, relationship building, customer service and expert referral skills.

"Banks are responding to changing consumer needs by transforming their branches to provide a seamless customer experience, and well-trained universal bankers are vital to their success," said Jim Edrington, executive vice president of ABA's Professional Development Group. "This new certificate helps banks cross-train their frontline staff in multiple disciplines so they can confidently assist customers with anything from depositing a check to applying for a mortgage."

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