ABA Marketing Network: A Name change Plus Added Benefits.

• Position: Brief Article

It's new! It's better! It's the ABA Marketing Network. Beginning July 1, 2001, BMA will reposition itself by offering a variety of new member benefits. To accentuate these innovations, BMA has renamed itself the ABA Marketing Network.

The ABA Marketing Network will continue to offer all the programs and services of the BMA, but with added focus on member development and promotion of the role of marketing within the industry.

In other words, the new ABA Marketing Network is everything that BMA was--plus more.

The decision to reposition the...