The ABA School of Bank Marketing moves to Southern Methodist University.

• Position: MARKETING edge

The ABA School of Bank Marketing and Management (SOBMM) will have a new home in 2008.

The school will be held May 3-9, 2008, at the Southern Methodist University (SMU) in Dallas. The campus is located in the University Park section of the city, convenient to both Dallas/Fort Worth and Love Field airports, and a short ride to the downtown.

The school is designed to offer a learning environment that lives up to the standards of the ABA's executive education programs. Lessons learned by marketers at the school provide invaluable knowledge as these marketers continue their career path, according to school officials. The school's partnership with SMU will complement these learning objectives, and will benefit students for years to come, say school officials.

Students are taught by a faculty of industry experts and experienced instructors who are leaders in their fields. Each course if evaluated annually by an advisory board of senior marketing professionals to reflect changes in the industry. The curriculum is completed in two intensive one-week sessions. Between Years One and Two, students complete a marketing plan or research report that can be utilized by their organization. As many school graduates will attest, part of the value of attending the school is the network of professional colleagues each student develops. The two-year curriculum will also prepare marketers to sit for the Certified Financial Marketing Professional (CFMP) designation.

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All classes will be held in the Collins Executive Education Center and the Cox School of Business, both of which offer state-of-the-art learning facilities. The entire campus offers wireless Internet capability. To ensure comfortable accommodations, all students will stay at the Radisson Hotel Central Dallas, which is located adjacent to the campus.

Members of the ABA...