ABA Marketing Conference.

• Position: For banking industry

Critical thinking to differentiate your bank

* Develop a customer-centric marketing message that builds your brands and sets you apart from the competition without always competing on price

* Gain strategic and practical solutions to make the most of your marketing dollars

* Deepen your understanding of the relationship between sales and marketing

* Take home proven methods of attracting and retaining the profitable small business segment

Earn up to 15.5 CFMP credits.

Smarter ... Faster ... Better

Return on marketing investment (ROMI), profitability, MCIF, acquisition, retention, incentives, branding ... the list goes on Today's bank marketing professionals need to develop and implement marketing tactics to build strong financial institutions that stand out in the crowded marketplace. Those who succeed will be the ones who can take all of these daily challenges and implement tactics that positively impact the bottom line.

The mission of the ABA Marketing Conference is to deliver valuable, in-depth content to help you and your organization succeed. Designed by an advisory board of your peers, this conference provides big picture strategies as well as the practical how-to's of addressing various marketing challenges--both critical to successfully building your brand and differentiating your bank.

You will:

* Learn how to identify customer ideas and integrate them into your ongoing marketing campaign

* Understand how to employ ROMI tactics to help you measure your marketing efforts

* Walk away with a ton of useful tips on conducting research efficiently and inexpensively

* Get practical ideas on strengthening your small business marketing efforts

* Explore new generational marketing ideas that can build your bottom line.

Peer Interaction

At the ABA Marketing Conference, you will have plenty of opportunities to interact with your peers, enhancing your learning potential and establishing long-term peer relationships. In addition to the Networking Roundtable Lunches, described below, you'll have a chance to meet colleagues and potential service providers in the Marketplace and at conference social events.

Networking Roundtable Lunches

Join your peers for these interactive and informative discussion groups. The roundtable topics will reflect conference session topics so you can dig deeper into those issues that interest you. You will establish new ideas and strategies that you can take back to the office.

These facilitated discussions will focus on issues and topics most critical to today's bank marketing executives. And you'll make important networking contacts you can continue to rely on throughout the year. So bring your issues, best practices and business cards for this invaluable idea exchange.

Conference Key

To make the most of your conference experience, each session is designated by the following categories:

[L] Leadership & Management

[M] Marketing Intelligence

[P] Profitability

[S] Sales

** Strategic sessions will give you a top-down overview of the impact of a particular topic and what you should be doing to manage the resources dedicated to meeting these challenges.

Plan your conference wisely. Visit www.aba.com for expanded session descriptions, as well as updated conference information.

Who Will Attend

* Directors and Vice Presidents of Marketing for financial institutions

* Retail banking executive staff

* Marketing and sales leaders

* Suppliers of marketing and retail banking solutions

WEDNESDAY, SEPTEMBER 7

9:00-10:00 AM Opening General Session

Get Switched On!

The Magic of Mission and Momentum

Chip Eichelberger, CSP

If people take their jobs, their purpose and their colleagues for granted, it slowly destroys relationships, team unity and initiative. Your bank looks and acts like any other ... NOT GOOD. In this highly energetic opening keynote, Chip will show you how to switch on your team, and begin standing out from the crowd. Each person will pursue their work with renewed tenacity, high morale and contagious energy. Get your team on a roll!

10:15-11:45 AM Concurrent Sessions I

[L] Creating a Culture of Top Performers

Louise Anderson, President, Anderson Performance Improvement, Hastings, MN

In this informative session, you will learn how to develop an effective incentive program to drive desired behaviors and measurable results for your bank. Proven best practices and research in meaningful recognition and reward programs will lay the foundation for the presentation, while tactical discussions will focus on actual cash, points-based, gift and trip incentive programs in place at various banks. Common pitfalls will be reviewed, including how to avoid creating a tracking nightmare or over-paying incentives.

[M] Online Marketing: What You Do Online Can Make a Profitable Difference!

Lois Koch, Vice President, Sales Support, Digital Insight, Calabasas, CA

Jane Schachtel, Director, Marketing, Digital Insight, Calabasas, CA

You have launched your Website. You've launched online banking. Now, how do you capture those profitable online customers and increase cross-sales and wallet share? This interactive session will provide practical marketing tools and ideas to get and keep your customers online and provide insights into using online banking as a marketing channel to achieve greater wallet share.

** [M] The Changing Face of America: The Business of Reaching Emerging Markets

James Ballentine, Director, Community Development, American Bankers Association, Washington, DC

There are nearly 33 million immigrants in America today and each year nearly 1 million more arrive. How does this impact the way your bank does business? A small percentage of lenders have seized the opportunity to capture this emerging market of eligible first-time customers. Learn how lenders have overcome barriers and established institutional capacity to meet the needs of this burgeoning market of potential new homebuyers and depositors.

[M]...