The ABA Marketing Cconference: still have time to register.

• Position: Marketing Edge - American Bankers Association - Brief Article

Other 'Must Attend' Conference Workshops

Here's a sample of some of the other workshops that will be presented at the ABA Marketing Conference, Sept. 12-14. The event will be held at the Hyatt Regency Scottsdale Resort at Gainey Ranch, Scottsdale, Ariz.

"Make the PR Leap--From Entitlement to Enlightenment." Practical suggestions for making your public relations efforts more disciplined, including use of ROI metrics.

"Intellectual Property Rights for Banking Professionals: Survey and Case Study." A discussion of trademarks, copyrights, patents, trade secrets and the rights of publicity, together with a case study of a bank that is currently in litigation over the issue of "cyber squatters."

"Branch Development." The fundamentals of branch planning, including market-level network planning, evaluation of new branch opportunities, site selection and branch closure decisions.

"Building a Successful Compliance and Marketing Relationship." How to operate marketing activities within the guidelines of banking regulations.

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