ABA Financial Marketing Awards: eight-one entries honored.

• Position: MARKETING edge

Eighty-one banks and marketing agencies have been honored by the 2007 ABA Financial Marketing Awards. The awards were presented in September during the ABA Marketing Conference in Baltimore.

The competition, which is sponsored by the ABA Marketing Network, recognized outstanding bank marketing creative work in 10 categories: annual reports (for 2005 and 2006); branding; community service; inspirational; financial education; humor, diversity; internal branding; customer retention; and customer acquisition.

More than 380 entries were received for this year's contest, about 10 percent more than the previous year. For the first time, awards were presented in four bank asset categories, and not three as previously. The categories included: banks with assets of less than $500 million; assets of $500 million to $1 billion; assets of $1 billion to $5 billion; and assets of over $5 billion.

The competition celebrated its 35th anniversary this year.

A panel of judges evaluated the entries, which had (with the exception of annual reports) all been published or broadcast during 2006.

Below are the winning entries by category.

Overall Winner

Bank of Guam, Hagatna, Guam; asset size: $500 million to $1 billion; category: Inspirational; "Remember Your Roots."

Overall Runner-Up

California Bank & Trust, Irvine, Calif., asset size: over $5 billion; category: Customer Acquisition Marketing; "Commercial Banking Acquisition Campaign."

Annual Reports, 2005

Asset Size: Under $500 Million

First Place

Stackpole & Partners (agency), Newburyport, Maine., for Reading Cooperative Bank; "2005 Annual Report."

Runner-Up

Grand Bank & Trust of Florida, West Palm Beach, Fla.; "2005 Annual Report."

Asset Size: $500 Million to $1 Billion

First Place

Alliance Bank, Irvine, Calif.; "Alliance Bank 2005 Annual Report."

Runner-Up

MidWest-One Financial Group, Jefferson City, Mo.; "MidWestOne 2005 Annual Report."

Asset Size: Over $5 Billion

First Place

Adcom Communications, Cleveland, for KeyBank, Cleveland; "Key Foundation Philanthropic Annual Report 2005."

Runner-Up

FHLBank San Francisco, San Francisco; "FHLBank 2005 Annual Report."

Annual Reports, 2006

Asset Size: Under $500 Million

First Place

MBM Marketing (agency), Richmond, Va., for The National Capital Bank of Washington, Washington, D.C.; "The National Capital Bank 2006 Annual Report."

Runner-Up

National Bank of Commerce, Superior, Wisc.; "Partners in Success."

Asset Size: $500 Million to $1 Billion

First Place

Union Trust Co., Ellsworth, Maine; "Union Trust Annual Report."

Runner-Up

Bank Iowa Corp., West Des Moines, Iowa; "Bank Iowa Annual Report."

Asset Size: $1 Billion to $5 Billion

First Place

Rose Glenn Group (agency), Reno, Nov., for Nevada State Bank, Las Vegas; "2006 Profile."

Runner-Up

Powers Agency (agency), Cincinnati, for First Financial Bank, Cincinnati; "First Financial Bank Annual Report."

Asset Size: Over $5 Billion

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