ABA adds Linkable Networks to suite of endorsed solutions.
| Position | At Your Service - American Bankers Association |
ABA--THROUGH ITS SUBSIDIARY THE CORPORATION FOR AMERICAN BANKING--has endorsed the card-linked offer technology powered by Linkable Networks. Linkable enables banks to distribute digital coupons to their customers' debit, credit or prepaid cards.
The program includes current offers from national merchants, and participating banks can offer discounts from local merchants as well as existing business clients.
Linkable enables offer distribution across multiple channels including mobile phone, tablet or PC as well as traditional media such as print, TV and radio. Once a payment card is registered, consumers are able to...
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