ABA endorses affinion group's flex checking solution.

• Position: ABA RESOURCES - American Bankers Association - Brief article

THE ABA, THROUGH ITS SUBSIDIARY CORPORATION FOR AMERICAN BANKING (CAB), has endorsed Flex Checking, a new retail checking strategy from Affinion Group, Stamford, Conn.

To implement a Flex Checking program, Affinion will work with financial institutions to understand current retail account performance and identify opportunities to maximize overall account profitability and growth. Affinion then works to customize a solution for each institution providing a solid strategy for financial institutions to offer better value to customers in their checking account and creating an alternative, sustainable revenue stream for the...