7-Eleven, Jakarta-style.

PositionIndonesia - 7-Eleven expands stores in Jakarta, Indonesia - Brief article

In the U.S., 7-Eleven is a place to stop before a night out. In Indonesia, 7-Eleven is the night out. Offering live music, free Wi-Fi, international food, and air conditioning, the 24-hour convenience store has become a hot spot for teens and 20-somethings in this Southeast Asian nation of 240 million people. A fifth of the population has entered the middle class in the past decade, making Indonesia a good market for such global brands. Now owned by a Japanese company, 7-Eleven currently has 69 stores in Indonesia (versus...

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