VF.

• Position: TRIAD BRIEFS

Greensboro apparel company VF is selling its underperforming contemporary brands businesses for pennies on the dollar to Delta Galil Industries. The Tel Aviv, Israel-based company is paying $120 million for the division, which includes labels Splendid, Ella Moss and 7 for All Mankind. VF paid $775 million for 7 for All Mankind in 2007, when 20- and 30-somethings didn't blink an eye at spending up to $200 on "premium denim" jeans. The company spent more than $200 million on the parent of trendy womenswear brands Splendid and Ella Moss, which have seen profit and revenue decline as consumers are less inclined to scoop up $100 T-shirts and $200 sweaters. The division, which...