6 phunkshun wear facemasks.

• Author: Peterson, Eric
• Position: SMALL biz

For extra money, Jacob Levy stitched face-masks as a ski instructor in New Zealand in 2010. Fellow instructor Lanny Goldwasser convinced him to go pro, and Phunkshun was born a year later. Goldwasser says Phunkshun's technology sets its facemasks apart, touting a two-layer mask that moves water out but keeps heat in.

"You're basically creating a little micro-climate in your mask," he explains. Goldwasser has since bought Levy's shares of the seven-employee company, and Jason Badgley came on as Phunkshun's CEO in 2012 to push it...