LifeLights/WildLights.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF - Sun Co. Inc. has launched LifeLights - Brief article

Established in 1971 by Wendell Cross and helmed today by his son Greg Cross, the Sun Co. is a manufacturer-importer focused on the outdoor, fitness, safety and promotional markets with a catalog that includes pedometers, tilt gauges and zipper-pull thermometers.

In 2005, the company launched LifeLights, rubberized flashlights that look like any one of a menagerie of animals, featuring an LED inside a mouth that opens wide at the push of a button and a carabiner clip for a tail. It followed up with the WildLights last year.

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"It's been one of our best sellers of all time," said Julie Powell, Sun's sales and marketing coordinator. Invented and made in China and redesigned and marketed by Sun...