Uno por uno.
Author | Hern |
Position | Libro - TT: One by one. - TA: book - Rese |
Esta sera la ultima generación que viva en un mundo sordomudo, rodeada de aparatos que no hablan, incapaces de responder. En el futuro, la tecnología de reconocimiento de voz se recordará como la innovación que consolidó la revolución informática y cambió el mundo para siempre.
Así lo afirman Don Peppers y Martha Rogers en su libro Enterprise One to One; Tools for Competing in the Interactive Age (La empresa uno por uno; herramientas para competir en la Era Interactiva). En el futuro (un futuro muy cercano) todos los equipos y aparatos serán "inteligentes", es decir, responderán a nuestras instrucciones orales, almacenarán en sus memorias nuestros gustos, preferencias e instrucciones, y nos darán indicaciones prácticas. Este cambio colosal, comparable a la invención de la imprenta o del teléfono, se debe a la invasión de un elemento diminuto en nuestra vida cotidiana: el microchip. En 1978, la supercomputadora Cray I procesaba 160 millones de instrucciones por segundo y costaba US$20 millones, relatan Peppers y Rogers. Pero en 1995, el PlayStation de Sony costaba US$299 y procesaba 500 millones de instrucciones por segundo. El microchip ha hecho estallar la revolución tecnológica con que concluye el siglo XX.
Esta revolución no sólo aumenta la comodidad del usuario y eleva la productividad de las empresas, sino que cambia la forma en que las empresas y sus clientes se relacionan. En 14 capítulos, Peppers y Rogers explican las reglas fundamentales de la nueva competencia entre las empresas, que se basa en un servicio más eficaz y personalizado al cliente, y cómo las empresas deben responder al cambio para no sucumbir frente a rivales mejor preparados. La informática proporciona tres nuevas herramientas a todo negocio: la base de datos que...
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