LAS 50 MARCAS MAS VALIOSAS DE AMERICA LATINA.
Latin Trade publica en exclusiva este ranking de las marcas mas valiosas de la region, elaborado por la consultora especializada BrandFinance. Consideradas un activo intangible pero de peso a la hora de una venta o fusion corporativa, su correcta evaluacion financiera le permite a una compania adoptar medidas para fortalecerlas.
Puesto Marca Compania Pais 2017 1 PEMEX PETROLEOS MEXICANOS Mexico 2 Itau ITAU UNIBANCO HOLDING Brasil 3 Bradesco BANCO BRADESCO Brasil 4 Claro AMERICA MOVIL Brasil 5 Banco do Brasil BANCO DO BRASIL Brasil 6 Petrobras PETROBRAS--PETROLEO BRAS Brasil 7 Ecopetrol ECOPETROL Colombia 8 Falabella S.A.C.I. FALABELLA Chile 9 Telcel AMERICA MOVIL Mexico 10 Brahma ANHEUSER-BUSCH INBEV Brasil 11 Skol ANHEUSER-BUSCH INBEV Brasil 12 Caixa CAIXA ECONOMICA FEDERAL Brasil 13 Cemex CEMEX Mexico 14 Corona ANHEUSER-BUSCH INBEV Mexico 15 Vale VALE Brasil 16 Bimbo GRUPO BIMBO Mexico 17 OXXO FOMENTO ECONOMICO MEXICANO Mexico 18 Vivo TELEFONICA BRASIL Brasil 19 Banamex CITIGROUP INC Mexico 20 Empresas Copec EMPRESAS COPEC Chile 21 Bodega Aurrera Walmex Mexico 22 Telmex AMERICA MOVIL Mexico 23 Coca-Cola FEMSA FOMENTO ECONOMICO MEXICANO Mexico 24 Televisa GRUPO TELEVISA Mexico 25 Natura NATURA COSMETICOS Brasil 26 Antarctica ANHEUSER-BUSCH INBEV Brasil 27 Banorte GRUPO FINANCIERO BANORTE Mexico 28 Cielo CIELO Brasil 29 Banco de Bogota BANCO DE...
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