§4.6 III. The New York Consumer Protection Act—Gbl § 349

• Jurisdiction: New York

III. THE NEW YORK CONSUMER PROTECTION ACT—GBL § 349

In 1980, the New York State Legislature expanded GBL § 349 to permit private plaintiffs to sue under the statute:

In addition to the right of action granted to the attorney general pursuant to this section, any person who has been injured by reason of any violation of this section may bring an action in his own name to enjoin such unlawful act or practice, an action to recover his actual damages or fifty dollars, whichever is greater, or both such

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