3 secrets of visionary leaders: how having a "vision setter," a closer of big deals and an active engager of supplier relationships, can lead to higher returns and a more focused organization.

Author:Goerke, Gary

Three secrets--you might be thinking to yourself, "How can anyone claim that business leadership has only three secrets?" Well, you're right. They're not secrets because as a business leader you most likely already know them and may not even realize it.

These three secrets, however, are the top three priorities leaders must clearly focus on to accelerate their company's growth.

Before we dive into each, let's define the responsibility of a visionary leader in an organization. In short, the visionary leader differs from all other leaders in an organization because it is the visionary who is responsible for seeing the "big picture" and setting the direction of the organization. The visionary is the entrepreneurial "inspirer" and the "passion provider" to the business.

This concept of the visionary as a specified role in leadership comes from Gino Wickman, the founder of the Entrepreneurs Operating System. In Wickman's book, "Rocket Fuel he illustrates how two roles within an organization must be clearly differentiated in order to maximize the potential of any business. The visionary role often holds the title of Owner, Founder, CEO, or Chairman.

The second role of integrator is commonly referred to as COO, General Manager, Co-Founder or President. Of course, in many businesses, especially those involved in franchising, the roles are initially combined into the single position of President and CEO.


Each one of your franchisees and company team members is walking in a direction. Of course, they're not literally walking, but each day those who look to you for leadership are continually moving to accomplish something. It may be to accomplish the daily activities required in their position or it could be a project to accelerate growth, improve efficiency or any number of initiatives within the organization.

Every current and future stakeholder in an organization--the franchisee, investor, board member, manager, employee and executive--is looking for the visionary leader to provide the crystal-clear vision for what should happen or be done in the future.

This visioning or future-focused direction setting for the organization is not revolutionary, and calling it a secret of leadership is like calling a healthy diet and exercise the secret to physical fitness. However, the secret of successful visionary leaders is that they repeatedly communicate their vision of the future using as many mediums as possible.

Visionary leaders...

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