28 Business Thinkers Who Changed the World.

Author:Thompson, Joseph
Position:Book review

Rhymer Rigby (author); 28 BUSINESS THINKERS WHO CHANGED THE WORLD; Kogan Page (Nonfiction: Business & Economics) $22.50 ISBN: 9780749462390

Byline: Joseph Thompson

With the 2012 American political season well underway, there's little doubt politicians and pundits will be unable to avoid playing up the divide between Main Street and Wall Street. It's an easy sound bite and looks great in bold print. But this false dichotomy obscures the important work of regular people whose ideas have generated huge profits and changed the business world.

In his new book, 28 Business Thinkers Who Changed the World, Rhymer Rigby provides a delightful antidote to the empty hyperbole already filling the airwaves.

As a journalist living in the United Kingdom, Rigby's professional background is as varied as the subjects of his book. He's covered everything from the FTSE-100 directors to eating dog. Since going freelance in 2003, Rigby's articles have appeared in several publications, including GQ and Conde Nast Traveler. And he writes a weekly column, "The Careerist," exploring social and technological issues in the office for the Financial Times.

Surveying business leaders throughout the second half of the twentieth century and the beginning of the twenty-first, Rigby focuses on what unique experience helped shape each individual. With Mary Kay Ash, for example, his focus on her struggles with sexism in the workplace identifies the winning philosophies behind her phenomenal achievements in the world of cosmetics. "It doesn't take a genius," Rigby writes, "to work out that one of the greatest...

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