2023 SALES AND MARKETERS OF THE YEAR AWARDS.

• Author: Malan, Mekenna

What's a business without its sales and marketing teams? Utah Business is proud to present the 2023 Sales and Marketers of the Year honorees--individuals who've had a measurable impact on their company's bottom line and are going above and beyond to share their visions with the world.

BEST DIGITAL MARKETING CAMPAIGN

JORDAN GREEN

SENIOR ACCOUNT MANAGER | MAX CONNECT DIGITAL in /IN/JORDAN-GREEN-0595886A/

WHAT DOES SALES/MARKETING LOOK like TO YOU IN A POST-COVID WORLD? Being able to adapt and pivot quickly with your marketing strategy during changing times. Covid has changed the landscape of consumer purchasing, and finding new creative ways to market to those same consumers is always changing.

BEST PR LAUNCH

CHELSEA RIDER

DIRECTOR OF CONTENT & COMMUNICATIONS | IMPARTNER in /IN/CHELSEADRIDER/

WHAT SALES OR MARKETING PROJECT/ACCOMPLISHMENT IS YOUR COMPANY MOST PROUD OF? Our annual Customer USer conference, ImpartnerCON, has always been a momentous achievement and an iconic industry event. It's one of the world's largest vendor-led channel industry events for influential industry leaders and speakers to meet and collaborate. ImpartnerCON 2022 was bigger and better than ever, hosting more than 400 attendees. The event delivered an unparalleled and unforgettable experience with hologram technology showcasing conference speakers.

BEST SOCIAL MEDIA CAMPAIGN

BREE BATT

CONTENT CREATOR | SWIG

WHAT IS YOUR COMPANY'S FAVORITE WAY TO ENGAGE WITH YOUR CUSTOMERS? We love to make our customers a part of our menus! For example, we often give customers the opportunity to add a recipe to the menus and encourage them to make recommendations for new items that should be featured.

MARIA CABALLERO

SOCIAL MEDIA SPECIALIST | EXTRA SPACE STORAGE in /IN/MARIACABALLERO18/

WHAT SALES/MARKETING ADVICE DO YOU HAVE FOR OTHER COMPANIES AND ORGANIZATIONS? Fully understand your audience. You must be able to recognize your customer's problems, needs, pains, and priorities. Think about the reason behind their purchasing decisions. Know what your customer's journey looks like. These insights will help create the right campaigns that will resonate better with your audience.

ALLISON FOUST

SUICIDE PREVENTION PROGRAM ADMINISTRATOR | UTAH DEPARTMENT OF HEALTH AND HUMAN SERVICES & UTAH SUICIDE PREVENTION COALITION in /IN/ALLISON FOUST MHA MCHES A77108B9/

WHAT SALES OR MARKETING PROJECT/ACCOMPLISHMENT IS YOUR COMPANY MOST PROUD OF? The Live On Playbook. Live On Utah launched the world's first suicide prevention training delivered for free entirely over Instagram. This is an innovative approach to educating the public about the warning signs for suicide, how to have difficult...