This year's dynamic programming will feature trailblazing content to boost your own business while propelling the franchising community forward through the next decade and beyond.

1:00 PM - 3:00 PM--SUNDAY, FEBRUARY 9


The Infinite Game--How Can We Win A Game That Has No End?

World-Renowned Author, Simon Sinek, will provide this ground-breaking Keynote Address followed by a sit-down Q&A with David Barr, Chairman PMTD Restaurants; Managing Director Franworth; IFA Chair of The Board.

Simon will address a perpetual question--The Infinite Game and how can we win a game that has no end? Taking a page from his latest book The Infinite Game, the simple answer is we can't. However, that's exactly what so many companies are trying to do. The problem is, there is no such thing as "winning business."

In a game with no finish line and no agreed upon rules or metrics it is impossible to "be number one," "be the best" or "beat our competition." In this "Infinite Game," there is only ahead and behind. Leaders of organizations must understand the rules of the "Infinite Game." Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them.

In his talk, Simon explores how understanding the rules of the "Infinite Game" is essential if any leader wants to stay ahead and outlast any competitor... forever.

Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as "a visionary thinker with a rare intellect," Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day; he is leading a movement to inspire people to do the things that inspire them.

A trained ethnographer, he is fascinated by the leaders and companies that make the greatest impact in their organizations and in the world and those with the capacity to inspire. He has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and...

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