2016 LMA Annual Conference Recap.

• Jurisdiction: United States
• Date: 01 May 2016

A look back at the action, excitement, information and insight that came out of LMA's annual gathering this year in Austin.

1,400

Number of attendees that gathered in Austin, Texas for the 2016 LMA Annual Conference

What They Learned:

* Marketers need to be the voice of the client and the stewards of the client experience.

* Today's legal marketing and business development professionals need flexibility, agility and curiosity.

* Marketing and business development professionals are increasingly taking on broader, more strategic roles within their firms.

* To be successful, we will need to create great partnerships across the entire firm.

67%

Percentage of attorneys and marketers who say their firm has increased its emphasis on marketing and business development, according to a joint survey conducted by the LMA and Bloomberg Law that was unveiled at the conference.

Insights from keynoter Diana O'Brien, CMO of Deloitte:

* Have a client-centric mindset

* Ignite ideas

* Walk in others'...