2016 LMA Annual Conference Recap.

PositionConference notes

A look back at the action, excitement, information and insight that came out of LMA's annual gathering this year in Austin.

1,400

Number of attendees that gathered in Austin, Texas for the 2016 LMA Annual Conference

What They Learned:

* Marketers need to be the voice of the client and the stewards of the client experience.

* Today's legal marketing and business development professionals need flexibility, agility and curiosity.

* Marketing and business development professionals are increasingly taking on broader, more strategic roles within their firms.

* To be successful, we will need to create great partnerships across the entire firm.

67%

Percentage of attorneys and marketers who say their firm has increased its emphasis on marketing and business development, according to a joint survey conducted by the LMA and Bloomberg Law that was unveiled at the conference.

Insights from keynoter Diana O'Brien, CMO of Deloitte:

* Have a client-centric mindset

* Ignite ideas

* Walk in others' shoes

* Show up

* Tailor it

* Change the lens

* Bring a point of view

* Work it together

* Suspend self-interest

* Own it

* Say what no one else will

* Up your game

* Create meaning in everything you do

2016 Award Winners Announced:

LMA's awards program enhances awareness of the contributions that members and chapters make for the betterment of the LMA community and the profession of legal marketing. The following 2016 award winners were announced at 2016 LMA Annual Conference.

Hall of Fame Award

The Hall of Fame Award celebrates individuals who have made extraordinary contributions to the legal marketing industry and LMA. The 2016 Hall of Fame inductee is David Bruns, director of client services at Farella Braun + Martel LLP. Dave has more than 20 years of experience in legal marketing and has been an unwavering LMA supporter and a tireless mentor to dozens of LMA members.

Learn More at www.legalmarketing.org/hall_of_fame

Your Honor Awards

The Your Honor Awards program recognizes creativity, execution, achievement and overall excellence in legal marketing. This year, there were 38 winning entries across 16 categories.

Congratulations to DLA Piper LLP (US) for winning Best in Show for its feature-length film about cybersecurity. This groundbreaking achievement truly elevates the field of legal marketing.

Learn More at www.legalmarketing.org/your_honor_awards

The 2016 Your Honor Awards program was generously sponsored by Enable.

Rising Star Award

The Rising Star...

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